A joint venture of Abu Dhabi National Oil Company (ADNOC) and Austria-based Borealis, Borouge launched its new range of plastic solutions for the Indian market at the ongoing Plastindia 2018 at Gandhinagar.

Borouge showcased a range of creative plastics solutions, including the breakthrough flexible packaging polymer Anteo, a new family of linear low density polyethylene (LLDPE) packaging grades for the global packaging market. It also showcased a collection of greenhouse and irrigation materials for the agriculture market, polyethylene and polypropylene pipe system materials for the infrastructure and construction industries and power cable solutions for country's growing energy grids.

Borouge announced its new brand platform, Inspiring Tomorrow for the Indian market. “At Borouge, we recognise that plastics help to solve global challenges and are an essential part of everyday life. This motivates us to develop and provide solutions that create value for our customers and communities around the world,” said Wim Roels, CEO of Borouge Pte Ltd.

“We have recently introduced Anteo to customers in New Delhi and the response has been exceptional. We’re excited to be back to highlight not only the technical benefits of Anteo, but also how it creates value for our customers," informed Michael Pell, Borouge’s Senior Vice President of Marketing.

India is on a trajectory to be a preferred manufacturing hub for the global market. The country’s plastics sector is also growing rapidly with its increase in the domestic consumption of plastic, which is expected to reach 20 million metric tonnes by 2020 according to industry reports, Borouge said in a statement here highlighting Indian market's importance to the company.

 

Source: thehindubusinessline.com

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