RPC M&H Plastics, a unit of RPC Group, has designed new packaging solution for UK-based brand Treaclemoon’s products range.

The firm has re-designed the brand's range designed to meet the increasing  market range and maximize shelf presence with the shape and color, which was determined by the lead ingredient and story.

RPC said when creating a custom packaging solution, Treaclemoon considered the market position of the product and chose to create two unique styles of bottle that maintained their brand image and provide continuity across other formats.

Additionally, the bottles are designed in two capacities including 75ml for hand cream and 200ml for body lotion.

The new bottle for hand cream allows Treaclemoon to disrupt the market and differentiate themselves from other products in stores, RPC noted.

Moreover, the new pack maintains squeezability as its is created from the Medium-density polyethylene (MDPE) material.

The firm added: “Treaclemoon said working with M&H on the custom mould was a very good experience; the designs, ideas, interpretation of the brief, and the assistance M&H provided could not be faulted! Overall, M&H made the process un-complicated while being helpful and resourceful throughout the entire project.”

Earlier this year, RPC M&H Plastics has developed a new eco-friendly, flat wine bottles for UK-based Garçon Wines.

The new environmentally-friendly 750ml slimline wine bottle is made from 100% recycled PET and that are fully recyclable.

RPC said the recycled material used for the manufacturing of the bottle, is significantly lighter than glass and is tough enough to withstand the postal system.

RPC M&H Plastics is engaged in supplying plastic packaging including a large range of plastic bottles, plastic jars, plastic tubs, flexible tubes, closures, caps and pumps covering the personal care, healthcare, pharmaceutical, nutritional, pet care, automotive and household product markets

 

Source: otcproducts.packaging-business-review.com

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