Alterra announces successful conversion of hard-to-recycle plastics, collected via the Hefty ReNew™ program and pre-processed through Firstar Fiber, Inc., into its original building blocks utilized in new plastic production and other valuable products. This collaboration helps divert plastics from the landfill, reduces dependency on virgin fossil-derived materials, and reduces greenhouse gas emissions compared to new plastic production or incineration.

Hefty ReNew™ is a hard-to-recycle plastics recovery program that offers residents and businesses a convenient way to divert more waste from landfills and is intended to complement current recycling efforts. The official Hefty® ReNew® orange bags can be purchased through local retailers.  For specific locations and online purchasing options, visit HeftyReNew.com. Each orange bag features a list of hard-to-recycle items that can be collected in the bag for recycling. When full, the bags are tied tightly and are placed directly in a recycling bin/cart or dropped off at a participating recycling location.

Firstar Fiber, Inc. takes in the official Hefty® ReNew® orange bags, sorts the notoriously hard-to-recycle plastics, such as films or plastics with limited end markets, and processes them through their plastic pre-processing facility - turning them into plastic feedstock cubes. By processing these low-to-no-value plastics into a cube/flake format, it increases their usability in re-manufacturing processes.

Currently, Alterra operates an industrial-scale, fully continuous 20,000 tons per annum recycling facility in Akron, Ohio. The facility utilizes its proprietary technology to convert end-of-life discarded plastics, such as materials from the Hefty ReNew™ program, into feedstock for new plastic products and other valuable products worldwide.

"Firstar Fiber made the investment in the ability to sort, clean, and process hard-to-recycle films and flexibles because without practical solutions, the plastic problem only gets worse. No other material recovery facility has built this capacity and knowledge, and we take great pride in leading the industry. We appreciate Hefty ReNew™ as the innovative program which enables collection of these materials. Without the orange bags, these films and flexibles either end up in the landfill, as litter in our public spaces, or damaging expensive recycling equipment thereby preventing the recovery of other valuable materials. We equally appreciate Alterra for their innovations in the field. Too many companies in this space are talking about what they will do. Alterra does it. They understand the end product can only be as good as its feedstock, and that these post-consumer films and flexibles add great value throughout the economic chain," says Patrick Leahy, CEO of Firstar Fiber.

"Less than 0.1% of all residential films and flexibles are recycled. The Hefty ReNew™ program, along with Firstar Fiber, is a great conduit for Americans to flex their right to recycle items which have not been in the past. The Alterra technology has proven the ability to unlock the value we have all taken for granted in these valuable plastics that are mistakenly discarded. Together, with the participation of all Americans, we can divert ~5 million tons from being landfilled while also displacing ~25 million barrels of virgin, fossil-derived material, and reducing GHG emissions," says Jeremy DeBenedictis, President of Alterra.

 

Source:prnewswire.com

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