CLCKR, a prominent mobile accessory brand, has achieved the certification of being Plastic Neutral through a partnership with rePurpose Global, a leading Plastic Action Platform. This initiative focuses on countering the plastic waste problem by funding the recovery of plastic waste equivalent to what CLCKR employs in its products and packaging.

Through this collaboration, CLCKR is actively working to eliminate as much plastic waste from the environment as it utilizes by supporting waste management systems in regions with high levels of pollution. The brand is also contributing to rePurpose Global's Project Hara Kal in India, an endeavor aimed at establishing and maintaining a sustainable waste management system via plastic credit financing.

In pursuit of its 2023 objective, CLCKR aims to offset 21 tons of plastic, equivalent to about 1.1 million plastic bottles. With a strong commitment to sustainability, CLCKR recognizes the severe threat that plastic pollution poses to the planet's future. By certifying products as Plastic Neutral, CLCKR is taking proactive measures to combat plastic waste and actively contribute to its removal from the environment.

"Environmental protection is a fundamental value for CLCKR. It is inspiring to witness their determination to address the plastic waste issue head-on. We hope their commitment inspires more brands to take responsibility for the plastic waste they generate," stated Aditya Siroya, Co-founder and Chief Impact Officer of rePurpose Global.

By achieving Plastic Neutral certification, CLCKR is not only combating the plastic waste crisis but also supporting the livelihoods of waste workers. This is accomplished by assigning value to hard-to-recycle plastics and offering secure, fairly compensated employment opportunities through local waste management enterprises.

Tim Smart, President of STRAX US, the distributor of subsidiary CLCKR, affirmed, "We've observed the alarming volume of waste generated by our industry on a daily basis, making the urgency of this crisis impossible to ignore. Our planet urgently requires our attention, and CLCKR is committed to taking immediate action. We are also internally dedicated to further reducing plastic in our supply chain, embodying our sincere commitment to sustainability and environmental responsibility."

 

Source: prnewswire.com

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