Chlorophyll Water to Debut New Bottles Made from 100% Recycled Plastic with CleanFlake at Natural Products Expo West

5 March 2024

Chlorophyll Water®, the first-ever bottled water in the United States to pass the strict Clean Label Project certification will launch their new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the "Hot Products" section of Natural Products Expo West, March 13 to 15 in North Hall Booth N625.

Natural's Product Expo is the largest natural, organic and healthy products event in the United States.

Since launching retail, Chlorophyll Water, recipient of NielsenIQ "A" Brand Score has been featured in publications ranging from the The New York Times to Women's Health and sold nationwide in retailers such as Alo Yoga, Urban Outfitters, Erewhon, Sprouts Farmers Market, Bristol Farms, Lazy Acres Natural Market, Whole Foods Market (regionally), Mother's Market & Kitchen, Pura Vida Miami, Central Market, Pure Green, Earth Fare, Meijer and GIANT.

"As a brand, Chlorophyll Water is committed to sustainability and technology which can improve the impact that packaging has on our environment," explains founder Matt Levine, "in utilizing bottles made from 100% recycled plastic, our intention is to make a truly meaningful and lasting environmental impact – addressing the plastic waste challenge, minimizing our use of virgin, fossil-fuel based packaging."

These 100% rPET bottles are crafted from food-grade recycled polyethylene terephthalate (PET). The plastic is recycled as per the technologies approved by the US FDA and European Food Safety Authority (EFSA) for food-grade recycled material and repurposed into new PET bottles, reducing the need for virgin plastic for producing PET Bottles.

The transition to rPET not only reduces plastic waste, but also can reduce CO2 emissions in the process, with some studies showing that rPET can result in up to a 79% reduction in carbon emissions when compared to new material.

To accompany their bottle made from 100% recycled plastic, Chlorophyll Water selected Avery Dennison's CleanFlake technology as their label to help improve the yield of high-quality, food grade PET in the recycling process. CleanFlake technology is built on a water-based adhesive technology that separates cleanly from PET during the caustic wash stage of the recycling process. No adhesive residue remains on the plastic, meaning it can be processed into clean, high quality, recycled PET flakes. CleanFlake technology ensures that Chlorophyll Water's labels cleanly separate during the recycling process increasing the yields of pure PET flakes.

Recognized by the Green Business Bureau as "Good for the Mind, the Body, and the Planet," Chlorophyll Water is a plant-powered purified mountain spring water enhanced with the addition of Chlorophyll, a key ingredient, and the distinct green pigment in plant life.

Beyond the packaging, Chlorophyll Water recently became the first bottled water in the United States to pass and receive the honor of Clean Label Project Certification with independent, third-party testing of over 90+ potential industrial environmental contaminants, demonstrates their meticulous purification process, commitment to quality ingredients and mountain spring water source protected by nature.

"Consumers are increasingly concerned about the beverages they put into their bodies and the food they provide for themselves and their families," said Jaclyn Bowen MPH, MS food safety and quality systems engineer and executive director of Clean Label Project. "Being Clean Label Project's first bottled water in the United States to receive certification demonstrates Chlorophyll Water's commitment to ingredient quality and their purification standards."

The Clean Label Project is a national nonprofit with the mission to bring truth and transparency to consumer product labeling and consumer product safety issues – heavy metals, pesticide residues and plasticizers, other chemicals of concern and truth in labeling.

Chlorophyll Water is available at, on and can be found on all social media platforms at @ChlorophyllWater.

Media contact:
Chlorophyll Water
[email protected]